The user-definable address table provides an overview of the complete customer data which you can search and sort very simply.
Adress details: you have the possibility to arrange the customer information completely according to your requirements. Using keywords, you can mark the customer with attributes, which are easily and quickly selectable for actions. The contact history with document management provides information about the complete correspondence.
You want to address your customers target-oriented and to precisely control the course of actions in distribution and marketing? With cobra, you select in the twinkling of an eye the right target group. Using the serial letter and the new serial mail assistant, you can personalize, print or send via e-mail with only few clicks.
With the campaign management you define and automate all following processes for the activity and assign tasks selectively to team members.
At all times, information is available to you about the current status and success of an activity, providing for consequent processing within the team.
The cobra Welcome screen informs you at program start about all important tasks and appointments. Telephone calls in absence or also the last processed and contacted addresses are immediately available – thus each employee can directly tie in to activities from the day before.
The module „distribution projects“ supports your distribution employees, beginning with a continuous lead trace up to the successful conclusion of a distribution project. The mapping of your distribution processes and the different distribution phases enables your employees to systematically use their resources and activities to deliver a reliable sales forecast.
By the use of flexible expandable tables it is possible to assign device lists, car pool, events, service claims and more to a customer. Even within these tables additional dependent tables provide a quick insight into the details of given positions.
cobra provides a comprehensive instrument for the analysis of customer information, additional data, distribution projects or other activities of your business – of course alternatively per employee, distribution area or for the entire business. Stored report formats are accessible anytime with the current status which helps to manage actions as well as to identify weak points within the processes.
A cobra-internal messaging system that allows for direct linking to an address or a record in the database simplifies the cooperation within the team. For example, follow-up inquiries regarding contact entries or ambiguous changes in other data areas are directly linked to the respective entry via the cobra message.
Together with the efficiency expert Zimmermann cobra integrated an absolutely new methodology in the software that supports you to detect and utilize existing efficiency potentials in your business, by systematic controlling and measuring of sales-related activities. The statistics quickly shows the percentage of your company’s contacts that have been established with potential addresses.
